With a market share of more than 40% in more than one category, TAT is one of the most recognizable brands in Turkey.
Tomato paste, 170g
Tomato puree, 200g
Diced tomatoes, 400g
Whole peeled tomatoes, 800g
As one of the leading brands in Turkey and internationally, TAT follows complex marketing strategies aimed at securing market share and leadership positions. In order to ensure maximum efficiency, the communication techniques are based on rigorous research of the cultural, ethnical and demographic specifics of the target market.